QR Codes on Packaging

Adding a QR code to your product casing can help your clients get information, personalize your packaging, and send discounts. Try placing a code on your products to increase engagement.

Improve Your Packaging Design With QR Codes

Adding a QR code to your packaging can turn it into an interactive tool for customers to connect even more with your brand.

Here are some ways that adding a QR code to your product packaging can benefit you:

  • Instant product information: You can attach a list of links QR code to packaging to provide different information and FAQs to improve customer convenience.
  • Provide exclusive promotions: Share discount codes, loyalty programs, or limited-time deals with a coupon QR code to help you increase sales and motivate customers.
  • Better brand engagement: Direct customers to your any of your websites or specific content with a URL QR code on your package to provide important product information.
  • Trackable customer insights: Use dynamic QR codes on your product packaging to get real-time data on scans.
  • Update with ease: Never worry about having out of date packaging with dynamic codes to avoid having to reprint.
  • Sustainability: Replace printed inserts with digital guides and reduce your paper waste.

Best Practices to Use QR Codes on Product Packaging

Adding QR codes to your products can help customers quickly find key information if you use them correctly.

Below are the best ways to use codes effectively, regardless of your industry:

Packaging

Make packaging interactive

A study in Finland found that Millennial and Gen Z shoppers prefer experiential retail experiences, like using VR or QR codes.

That means you can improve customer experience by linking QR codes to instructional videos, product tutorials, or digital catalogs.

This can help turn your boxes and shipping material into an engaging tool that adds value.

Instill-trust

Instill trust

Use QR codes on your product boxing to send customers to your official website or business profile. A business page QR code reassures buyers they are getting genuine information straight from the source. It will also help them find ways to contact you or resolve their doubts.

Be-eco-friendly

Be eco-friendly

Avoid having to print out paper instructions by adding a code on your product’s box to give users PDF manuals, ingredient lists, and more digital solutions. This not only cuts down on paper waste but also appeals to eco-conscious consumers looking for greener shopping options.

How To Generate Unique and Branded QR Codes for Products

Creating a QR code for your packaging is quick and simple with our QR code generator. For extra help, see our how to create a QR code guide before you begin

Follow these steps to make a custom QR code that best aligns with your brand.

  1. Register your account

    Sign up for our QR code generator to access dynamic QR codes. These codes allow you to update content even after printing and track scan data to measure engagement.

  2. Fill in your QR code details

    Choose what your QR code will link to. You can use it to link to product details, FAQs, user manuals, special promotions, or your official website. Select the most relevant content to add value to your customers.

  3. Customize your QR code

    Make your QR code match your brand by adjusting colors, adding your logo, and selecting a frame that complements your packaging. By including a well-designed QR code, you can blend it with your product while staying highly visible.

  4. Download your QR code

    Save your finished code in high-resolution formats like PNG, JPEG, or SVG. With a high resolution format, you’ll keep your code clear and easily scannable, on your packaging.

  5. Integrate it into your packaging

    Place your QR code in a central location on your packaging with a clear call to action, such as “Scan for product info” or “Get your exclusive discount now” to get your customers to scan and see important details.

  6. Track and analyze results

    Monitor your QR code’s performance using scan analytics by using a dynamic code. Track customer interactions, identify trends, and optimize your strategy based on real-time data.

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How QR Codes Are Used on Packaging

There are a number of ways your business can share product details, store information, or direct customers to your website with a QR code.

Below are some examples of how different industries and professionals can use them effectively.

E-commerce

Retail and E-commerce

If you run an online store or a physical shop, a QR code on packaging can send customers to digital manuals, special offers, or loyalty programs. Manuals are important for clients, so adding a quick link in your code will be beneficial to them and your store.

You can also use them for easy reordering, directing customers to your online store with a single scan.

Restaurants

Restaurants

If you own a restaurant, café, or food brand, it would be a good idea to add QR codes on food packaging to provide ingredient lists, nutritional information, or even allergy details.

You can also include links to recipes or discounts for your most loyal customers.

Health

Health and beauty

If you sell wellness products, you can add a code to your product boxes that link to tutorials, skincare routines, or personalized recommendations.

You can also add verification to reassure your customers that your products are high quality.

FAQs About QR Codes on Packaging

If you have some doubts about creating QR codes or how placing them on your packages can improve your business strategy, review the answers below.

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