Best QR Codes for Different Types of Flyers
Quick Answer: Turn every flyer into a conversion tool with a Landing Page QR Code. With a single scan, customers are taken to a page where they can directly book your services or make purchases.
The type of QR code you put on your flyers should match the action you want people to take. The table below shows the best option depending on your goal.
|
Flyer Goal |
Best QR Code Type |
Why It Works |
|---|---|---|
| Offering users the best information | Landing Page QR Code | Send people to the page related to what’s advertised on the flyer. They can buy tickets or goods, make a reservation, or book your services. |
| Promote a website or landing page | URL QR Code | Sends readers directly to your chosen page without making them type a URL. |
| Promote an event | Event QR Code | Gives people quick access to event details, registration, or ticket information. |
| Offer a discount or promotion | Coupon QR Code | Lets customers access your offer immediately and makes promotions easier to redeem. |
| Showcase a product or service | Video QR Code | Adds demonstrations, tutorials, or promotional videos that cannot fit on the flyers. |
| Share several pages | List of Links QR Code | Gives readers access to several relevant links from one scan. |
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How To Create a Flyer with a QR Code in 6 Steps
Creating a QR code for your flyer with QRNow is a straightforward process that can be completed in 6 simple steps.
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Register with QRNow
By singing up to QRNow, you’re able to create dynamic QR codes for flyers, as many as you like. You can edit and manage the content of your code without reprinting, and gain insights with our advanced tracking system.
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Select the destination
Decide what information your QR code will link to, such as a website URL, contact information, or event details.
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Customize the design
Modify and customize the QR code's appearance to match your flyer's aesthetics, including colors and adding a logo if desired.
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Generate and download the QR code
After entering your information and customizing your design, click the “Finish” button. Your QR code will be ready to download in a high-quality format such as JPEG, PNG, or SVG.
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Incorporate the QR code into your flyer
Insert the downloaded QR code image into your flyer design. Remember to place the QR code prominently on your flyer with a clear call-to-action to encourage scanning.
Before printing, scan your code with multiple devices to ensure it functions correctly.
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Analyze the results of your campaign
Track the performance of your flyer QR code by using our analytics tools that provide insights into how many people are scanning your code, where they are located, and what actions they take after scanning.
How Different Industries Can Use QR Codes on Flyers
Discover the different ways that businesses use QR codes on flyers to boost their promotional campaigns through some fictional examples based on real-world cases.
Read on to discover other use cases across different industries
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Retail
Retailers can use flyer QR codes to promote:
- Discounts
- Product launches
- Seasonal campaigns
- Online offers
For example, a clothing retailer could add a QR code to a flyer for a summer sale. The linked page could show the most popular discounted items and available sizes.
Your customers can instantly browse and buy without having to go through the whole website and clicking through multiple pages.
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Event marketing
Flyers promoting concerts, exhibitions, workshops, or other events can use an event QR code to give people quick access to:
- Registration
- Tickets
- Schedules
- Venue information
For example, a concert promoter could add a QR code that sends you to page with the above information. The result? More ticket sales, faster registrations, and a better event experience.
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Real estate
Real estate agents use QR codes on pamphlets to provide quick access to complete property listings, invite potential buyers to showings, drive traffic to their websites, or share contact information.
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Professional services
If you run a business that offers professional services, you can use flyers to directly send people to:
- Appointment pages
- contact forms
- service information
- Introductory offers
A clear CTA such as “Scan to Book” makes the next step obvious.
Best Practices for QR Codes on Flyers
A flyer QR code needs to be large enough to scan, easy to find, and clear when printed. Use the recommendations below before sending your flyer to print.
Best QR code size for different flyer formats
The right size depends on the flyer and how far away people will scan it. For handheld flyers, 2 × 2 cm (0.8 × 0.8 in) is a practical minimum starting point.
|
Flyer Format or Situation |
QR Code Size |
|---|---|
| A5 / Half Sheet flyer | At least 2 × 2 cm / 0.8 × 0.8 in |
| A4 / US Letter flyer | Around 2.5–3 cm / 1–1.2 in |
| A3 / 11 × 17 in flyer | Around 3–4 cm / 1.2–1.6 in |
| Flyer viewed from farther away | Use a larger code and test at the expected scanning distance |
| QR code with detailed customization | Increase the size if needed and test the final print |
Where to place a QR code on different types of flyers
Place the code close to the action you want people to take, rather than wherever there happens to be empty space.
- Promotional flyer: Place it beside the offer and CTA.
- Event flyer: Keep it near the date, ticket, or registration information.
- Product flyer: Position it beside the featured product or offer.
- Handout: Put it where it remains visible while someone holds the flyer.
- Window or display flyer: Give the code more space and keep it away from other competing elements.
You should never place the QR code on folds, edges, and other areas that can make the code harder to scan.
How to print a flyer QR code that scans reliably
When you're customizing your QR code, the recommendations in the table below can help you create a QR code that can easily be scanned by any device.
|
Print Element |
Recommendation |
|---|---|
| File format | Use SVG when possible to keep the QR code sharp when resized |
| Contrast | Use strong contrast between the code and its background |
| Quiet zone | Keep a clear border around all four sides of the code. |
| Shape | Keep the QR code square. Never stretch or distort it. |
| Safe area | Keep the entire code away from trim lines, folds, and edges. |
| Print test | Scan a printed proof with several phones before printing the full batch. |
Check that the final printed version looks good and works before printing the full batch of flyers
Make your Flyer QR code look safe
The best way to make your code look safe to scan is by making it obvious what will happen when it’s scanned:
- Use a clear CTA: “Scan to Claim Offer,” “Book Now,” or “View Menu.”
- Show your brand: Keep your business name or logo near the code.
- Use a trusted link: Send users to a recognizable, secure destination.
- Test the code: Confirm it opens the correct page before printing.
- Match the promise: Make sure the CTA accurately describes the destination.
FAQ
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Yes, QR codes can work on glossy flyers. However, reflections and glare can make it harder to scan the code.
You can avoid this by:
- Keeping the code on a high-contrast background
- Not placing it on highly reflective areas
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Your flyer QR code may fail to scan if it’s:
- Too small
- Blurry
- Distorted
- Low-contrast
- Missing enough clear space around it
Check that the printed code is sharp, leave a clear quiet zone, and test it on several phones.
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Yes, you can add a logo to a flyer QR code, right in the center of the code. If you include a logo, you need to make sure that it does not interfere with readability.
Do not make the logo too big, and make sure to test it before printing.
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QR codes themselves do not have a built-in expiration date, but the content it points to can become unavailable.
However, if you use a dynamic QR code, you can update the destination without having to change the QR code. This means that you do not need to reprint any new materials.
