What is a Social Media QR Code?

A Social Media QR Code is a scannable code that directs people to your social media profiles. If you own a business, it helps customers quickly find and follow your profile without the need to search for your brand or type usernames manually.

Which social media platforms can I include?

With QRNow, you can choose from over 30 social media platforms to include in your code, such as TikTok, Instagram, LinkedIn, and Snapchat. This lets your business share all key profiles in one place.

What happens if my social media links change?

If your social media links change, you can update them easily if your QR code is dynamic. A dynamic QR code allows you to edit the destination links without needing to reprint the code, saving you time and resources. However, static QR codes cannot be updated, meaning you would need to create a new code with the correct links.

Do I need a different QR code for each profile?

No need to make different QR codes! You can add multiple social media profiles to a single code. This keeps your marketing materials simple and lets you update or add platforms without changing the printed code.

Connect All Your Social Media Profiles With One QR Code

Simplify how your audience connects with your business accounts on social platforms using a free social media QR code.

With our social media QR Codes, you can:

Quickly grow your business’s audience on Instagram, TikTok or other platforms.
Provide important details about discounts, offers, updates, and more.
Track when and where your codes are scanned to help you grow your reach
Encourage your clients to share posts with friends and family

Creating a social media QR code is quick and straightforward with QRNow when using our generator during your 7-day free trial period. Follow these three simple steps to start connecting with your audience today:

Select your social media profiles

Decide which social media platforms you want to include. Try to include all of your active profiles so that you don’t miss out on clients who maybe use one platform and not another.
Enter your details

Open our QR code generator and input the links to your social media accounts. Add a headline or description to let users know what they’ll find when they scan the QR code.
Personalize and download

Customize your QR code by selecting a color scheme, adding a logo, or choosing a frame to fit your brand. Once you're satisfied with the design, download your QR code in high resolution, ready for print or digital use.

Take a look at these examples to see how companies in different sectors can use social media QR Codes effectively to get inspiration for your own business.

Retail stores

Restaurants & cafés

Fitness studios

Event planners

Real estate agencies

Using social media like Facebook or Instagram for business you can gain a lot more followers and have more people see your products, offers, and more.

With social media codes, you can gain new followers and share offers and products instantly by placing them on different materials.

Here are a few ways you can use QR codes that link to your social platforms to boost engagement with your products: :

Promote your social media codes across platforms

Share your social media QR code on your website, email newsletters, and even social media posts. By embedding the code into your existing online platforms, you make it easier for visitors to scan and follow your other profiles in one step.

This works especially well for connecting with audiences across different platforms who might miss it if they only use certain platforms.
Add your code to branded merchandise

Turn everyday items like tote bags, mugs, or T-shirts into an interesting way for anyone to easily find your social profiles.

Printing your QR Code on branded merchandise allows customers to connect with you while promoting your business.

This is especially effective for giveaways or events, where attendees can easily scan to follow your latest updates.
Connect with clients without hassle using codes on business cards

Make networking social as well by adding your code to business cards. When meeting potential clients or partners, they can instantly scan the code to connect with your professional social media profiles.

It’s a convenient way to expand your network and maintain relationships after in-person meetings.

Launch and track marketing campaigns

A social media QR code works best when it’s tied to a clear campaign goal, not just a static profile link. By combining the scan with a specific action or reward, you can turn everyday touchpoints into measurable follower growth.

Here are a few proven ways to build campaigns around your QR code:

Offer early access or previews

Use messages like “Scan for first access” or “Scan to see what’s coming next” to unlock early product launches, behind-the-scenes content, or upcoming announcements on your social profile.

Reward loyal customers with social-only incentives

Drive repeat engagement by sharing exclusive discounts, private links, or limited offers that are available only through your social channels after scanning.

Track each campaign with UTM-tagged links

Add UTM parameters to your QR code destination to see exactly which campaigns, placements, or materials drive the most profile visits and follower growth.

Test CTAs, formats, and placements

Compare messages like “Scan to follow” vs. “Scan for a surprise”, or test the same QR code across different locations to understand what performs best.

Avoiding common mistakes and following best practices can be sure that your social media QR codes are effective in connecting your audience with your online profiles.

Below are some specific dos and don'ts to consider when creating and using QR codes.

Test across multiple devices

Always test your social media QR code on various devices and apps to ensure it works seamlessly for all users.
Ignoring device compatibility

Do not assume the code will work universally without testing it first.
Link to regularly updated profiles

Include only active social media profiles and keep them updated.
Linking to inactive accounts

Avoid linking to outdated or inactive social media accounts, as this can damage trust.
Use engaging calls-to-action

Add clear instructions like “Scan to follow us on Instagram” or “Follow all our social media.”
Leaving users guessing

Avoid leaving the QR code unexplained, as users may not know its purpose.
Link to different accounts

Clients use a range of social media profiles, so make sure you help them find the ones they use.
Linking to only one account

Even if you are only active on one of your accounts, do not limit your clients’ access to your different profiles.

With our dynamic social media codes, you can see exactly when and where your codes are being scanned, to help you improve your marketing campaigns.

Here are some ways you can make tracking your codes' performance to learn more about interested users:

Get total and unique scans: See how many people interact with your social media QR code and compare performance across campaigns.
See location information: Examine where your codes are scanned most, and use this to prioritize offers or types of posts you create.
Find out which devices scan your codes the most: Check whether your audience scans mainly from iOS or Android, and optimize your profile links and content for mobile.
Study time-based engagement: Get an idea of when scans peak during the day or week to help you schedule your posts or ads.

We have answered a pair of commonly asked questions about social media QR codes below, to clear up any further doubts you may have.

What is a Social Media QR Code?

A Social Media QR Code is a scannable code that directs people to your social media profiles. If you own a business, it helps customers quickly find and follow your profile without the need to search for your brand or type usernames manually.
Which social media platforms can I include?

With QRNow, you can choose from over 30 social media platforms to include in your code, such as TikTok, Instagram, LinkedIn, and Snapchat. This lets your business share all key profiles in one place.
What happens if my social media links change?

If your social media links change, you can update them easily if your QR code is dynamic.

A dynamic QR code allows you to edit the destination links without needing to reprint the code, saving you time and resources.

However, static QR codes cannot be updated, meaning you would need to create a new code with the correct links.
Do I need a different QR code for each profile?

No need to make different QR codes! You can add multiple social media profiles to a single code. This keeps your marketing materials simple and lets you update or add platforms without changing the printed code.

Connect All Your Social Media Profiles With One QR Code

3 Simple Steps to Create Your Own Social Media QR Code

Select your social media profiles

Enter your details

Personalize and download

Turn Every Touchpoint into a Smart QR

Explore How Social Media QR Codes Can Benefit Your Business

Retail stores

Restaurants & cafés

Fitness studios

Event planners

Real estate agencies

How To Increase Followers Using a Social Media QR Code

Promote your social media codes across platforms

Add your code to branded merchandise

Connect with clients without hassle using codes on business cards