Can I change the information linked once I've placed my code on printed materials?

It’s not a problem changing your code's content if you’ve used a dynamic QR code. Dynamic QR codes allow you to update the linked information without reprinting or having to change the actual code, making it cost-effective and flexible for large-scale campaigns. However, static QR codes cannot be updated, so you’d need to create and print new codes if changes are required.

What’s the difference between a static and dynamic QR code?

A static QR code links to fixed information that cannot be changed once created. In contrast, a dynamic QR code allows you to update the linked content anytime without having to recreate the QR code over again. Dynamic codes also offer advanced features like scan tracking and analytics, making them ideal for flexible and data-driven campaigns. To better understand the differences and use cases, check out our guide on on the differences between static and dynamic QR codes.

Can I turn a web address into a QR code?

Yes, you can easily turn a web address into a URL QR code using our URL QR code generator. Simply paste the URL, generate the code, and download it with our online tool. When scanned by a client or prospective client, the QR code immediately opens your website on their smartphone or tablet.

What types of links can I use with a URL QR code?

You can link to virtually any link, which you can use to share your business’s home page or a product page. URL codes are also perfect for direct links to PDF documents, app store downloads, or online portfolios, to help you connect users to any online content.

Is it safe to use URL QR codes for forms or payments?

Yes, it is safe as long as the destination URL uses a secure protocol like HTTPS. Our QR code generator makes sure all redirects are secure by following the strictest safety protocols.

What size should my URL QR code be for print materials?

For reliable scanning, the minimum size should be at least 2 cm x 2 cm. As a general rule, you should create a code with a 10:1 distance-to-size ratio. In other words, if the scanning distance is 10 inches, the code should be 1 inch wide. Remember to always test print your code before final production.

Create a QR Code for a URL in Seconds

Make online connections effortless with URL QR codes. These codes allow businesses to share links instantly. By using one for your business, you can direct clients to your website, landing pages, or other online destinations with a quick scan.

Keep reading to see different examples of how you can use a URL QR code, how to take advantage of our QR code generator for free for 7 days, and the dos and don’ts of creating your own codes.

url-qr-code

What Is a URL QR Code?

A URL QR code is a type of QR code that contains a website link (URL) and opens it instantly when scanned with a smartphone camera.

Instead of typing a long web address, users can scan the code to quickly access a webpage, product page, landing page, PDF file, app download link, or any online resource in seconds.

Types of URL QR Codes

You can create a QR code from a URL in two different ways. There are both static codes and dynamic codes.

Static codes are permanent, never-changing codes that are free to create, while dynamic codes are tied to your subscription and can be edited and tracked at any time.

Go over the table below to understand the main differences between each:

Static QR code	Dynamic QR code
The destination content is fixed and cannot be changed after creation.	The destination content can be updated or edited at any time.
The QR code directly stores the data (URL, text, email, etc.).	The QR code stores a short redirect URL that points to the content.
No tracking or analytics are available.	Supports scan tracking and analytics (location, device, time).
Best for permanent or one-time use (e.g., Wi-Fi access, personal links).	Ideal for marketing campaigns and business use where updates are needed.

Simple Steps to Create a QR Code for a URL

Creating a free dynamic URL QR code with QRNow’s generator is straightforward. Follow these steps to design and download your personalized code:

Enter your URL

Start by entering the link you want your QR code to direct users to.
Customize your QR code

Use our QR code generator to adjust the design of your code. Align its style to your brand and logo.
Download your URL QR code

Once your customization is complete, download your QR code in high-resolution.

Discover Different Ways To Use a URL QR Code for Your Business

Take a look at the different examples below, of ways you can use URL QR codes in your business.

Retail stores

Car dealerships

Healthcare providers

Restaurants & cafés

Educational institutions

How To Boost Engagement With a Link QR Code

Using a link QR code is an excellent way to maximize user interaction and make your content more accessible to your clients.

Here are several effective ways you can add link QR codes into your marketing strategy:

Boost your print advertising

Place link QR codes into your printed materials like flyers, posters, or brochures to connect offline campaigns to your website.

Readers can scan the URL code to visit your website, learn more about your products or services, or access exclusive offers.
Embed your link QR code on event invitations

Make the most of your invitations by including a QR code that directs recipients to event details, such as, RSVPs or ticket sales.

By simply adding a URL QR code, your guests will get all the information they need, and it will help you improve attendance rates and make it easier for them to make it to the event you are organizing.
Add a QR Code for quick access to resources

Use link QR codes on instructional guides, packaging, or digital content to give users instant access to additional resources.

Use the code to make it convenient for your customers to get the info they need in seconds.

For example, you can send them to a tutorial video, warranty information, or a detailed product description, with a quick scan.

Run marketing campaigns using your URL QR code

Take advantage of a dynamic URL QR code to create a successful marketing campaign, using its features to understand your clients and engage more potential users.

Here’s how you can use your URL code in a marketing campaign:

Launch one-time or seasonal promotions without reprinting: A brand runs a “Scan to unlock today’s offer” campaign on in-store signage, sending users directly to a limited-time promotion tailored to that location

Use “scan to discover” campaigns for new collections: An event organizer uses a “Scan to see what’s next” QR code on badges and posters to guide attendees to curated content and social updates during the event.

Connect offline touchpoints to online journeys: Instead of linking to a generic homepage, send scanners directly to a product page, signup form, or curated social feed that matches the context of where they scanned.

Test different messages and calls-to-action: A business tests two QR messages across different placements to see which campaign drives more engagement.

Add tracking metrics to measure campaign performance: Compare campaigns, placements, and messages to identify which QR activations drive the most engagement and repeat scans.

Best Practices for Generating a URL QR Code

Avoiding sloppy designs and broken codes can help guarantee that your URL QR codes serve their purpose. Below, you can take a look at some of the do's and don'ts to consider when creating and using URL QR codes:

Test your links

Verify that the QR code directs users to the correct, live, and relevant web pages.
Linking to broken or incorrect URLs

Avoid embedding outdated or broken links that may frustrate users.
Use high-quality printing

Always generate high-resolution QR codes, regardless of whether it’s on small or large materials.
Using low-quality codes

Low-quality codes can become unscannable, especially when printed on various materials.
Keep the design clean

Maintain a simple, branded design that’s easy to recognize and visually pleasing.
Overcomplicating the design

Overcrowding with too many colors, logos, or unnecessary elements reduces usability.
Add a clear all to action

Inform users what they will get by scanning, such as “Scan for more info”.
Not adding clear instructions

QR codes without context can leave users unsure about using them.

Track Scans to Measure Your URL QR Code’s Performance

When you create a dynamic code with our QR code generator, you can track scans to see where and when users have opened your link.

This allows you to:

Compare performance across locations and placements: See which QR codes perform better on storefronts, packaging, event materials, or print ads and focus on what drives the most engagement.

Understand the different devices people are scanning with: Identify peak scanning times and devices to align your messaging with how and when your audience engages.

Optimize campaigns through testing and iteration: Use scan data to test different landing pages, messages, or CTAs, then refine your QR campaigns based on real user behavior.

Use scans to add tracking parameters, A/B test and improve your scans:Add tracking parameters to understand which QR codes drive visits, sign-ups, or conversions not just scans.

By tracking your codes, you can make your QR codes and your business’s website more accessible and impactful.

Frequently Asked Questions

If you have any more doubts about generating or using URL QR codes, take a look at the following answers to common questions below.

Can I change the information linked once I've placed my code on printed materials?

It’s not a problem changing your code's content if you’ve used a dynamic QR code. Dynamic QR codes allow you to update the linked information without reprinting or having to change the actual code, making it cost-effective and flexible for large-scale campaigns.

However, static QR codes cannot be updated, so you’d need to create and print new codes if changes are required.
What’s the difference between a static and dynamic QR code?

A static QR code links to fixed information that cannot be changed once created. In contrast, a dynamic QR code allows you to update the linked content anytime without having to recreate the QR code over again.

Dynamic codes also offer advanced features like scan tracking and analytics, making them ideal for flexible and data-driven campaigns.

To better understand the differences and use cases, check out our guide on on the differences between static and dynamic QR codes.
Can I turn a web address into a QR code?

Yes, you can easily turn a web address into a URL QR code using our URL QR code generator. Simply paste the URL, generate the code, and download it with our online tool.

When scanned by a client or prospective client, the QR code immediately opens your website on their smartphone or tablet.
What types of links can I use with a URL QR code?

You can link to virtually any link, which you can use to share your business’s home page or a product page.

URL codes are also perfect for direct links to PDF documents, app store downloads, or online portfolios, to help you connect users to any online content.
Is it safe to use URL QR codes for forms or payments?

Yes, it is safe as long as the destination URL uses a secure protocol like HTTPS. Our QR code generator makes sure all redirects are secure by following the strictest safety protocols.
What size should my URL QR code be for print materials?

For reliable scanning, the minimum size should be at least 2 cm x 2 cm. As a general rule, you should create a code with a 10:1 distance-to-size ratio.

In other words, if the scanning distance is 10 inches, the code should be 1 inch wide. Remember to always test print your code before final production.