Can I update the content of a landing page QR code?

Yes, you can update the landing page URL without changing the code itself. With this type of code, you have the ability to edit the content or destination whenever you need.

How do people usually use a QR code for a webpage?

Users simply need to scan the landing page QR code using their smartphone’s camera or a scanning app. Once scanned, the code redirects them to the landing page, where they can view content, fill out forms, or take other actions based on your campaign’s goal.

Is a landing page QR code the same as a URL QR code?

No. A URL QR code directs you to a specific link (like a product page), while a landing page QR code takes you to a campaign-focused page designed for a specific marketing goal. For example, capturing leads and increasing conversions.

Do I need my own website to create a QR code for a landing page?

No. A landing page QR code can take users to a hosted, conversion-optimized page without the need for a full website. This makes it convenient for quick setups, such as promotions or email sign-ups.

Is a landing page QR code the right choice for surveys or online checkouts?

Yes. A landing page QR code can direct users to [pages that include surveys]() or even a checkout for products. This is a simple way to collect responses and increase purchases from anywhere.

Convert More Visitors With a Landing Page QR Code

Looking to increase your leads and sales? A landing page QR code allows you to:

Achieve higher conversions by directing visitors to specialized campaign pages.
Capture leads instantly with email sign-up forms after the scan.
Track QR code performance to improve placement and CTAs.
Reduce drop-offs by eliminating unnecessary clicks.

Easily create your own QR code for landing pages with QRNow’s generator. Start your 7-day free trial to optimize your marketing campaigns.

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How To Create a Landing Page QR Code With Our Generator

Creating a free landing page QR code is quick and straightforward with QRNow. Follow these simple steps to start directing customers to your digital content:

Choose your landing page

Decide on the landing page you want to link to your QR code. This could be a product showcase or any page you want your customers to explore.
Enter your page’s details

Open our QR code generator and input your landing page URL. Add a title and a brief description. Include optional supporting links, such as your main website or social media profiles.
Customize your QR code and download

Design your QR code by selecting a style that fits your brand. You can also create a logo. Once you're happy with the design, download your QR code in a high-quality format!

Expand Your Customer Reach With Landing Page QR Codes

Are visitors leaving your site too soon? Landing page QR codes help you increase user engagement and capture high-quality leads.

Explore different ways to use these codes to improve business results:

Retail stores

Real estate agencies

Educational institutions

Event planners

Hospitality industry

How Landing Page QR Codes Increase Customer Engagement

Landing pages are not a popular type of sign-up form, but they do offer the highest conversion rate.

Due to this potential success, it’s a good idea to share your landing pages. Here are a couple of practical ways you can use landing page QR codes to capture attention and drive action:

Add your QR code to promotional materials

Give customers an easy way to connect with your business and explore your offers.

A flyer promoting a sale can include a QR code that directs users to a discount code or a limited-time offer page. Like this, event posters can link to RSVP forms or event schedules.
Place the QR code in your physical store

Place QR codes in visible areas like counters or dressing rooms. These could link to loyalty program signups or product reviews.

A customer scanning a code on a clothing rack might be led to a landing page detailing outfit ideas using that item.

Use landing pages to generate leads and sign-ups

Capture more leads by directing visitors to a single, optimized landing page. With a clear CTA, you can keep user attention and prevent visitors from leaving your site too soon.

From there, you can use your landing page to collect sign-ups. Here’s how:

Collect email sign-ups with a “Join for 10% off” form placed on receipts or at checkout.
Promote a lead magnet, like “Download the cook’s guide” or “Get the hiker’s checklist,” on flyers or mail.
Grow your newsletter list with a “Get weekly tips” opt-in on business cards or countertop displays.
Schedule demos or consultations with a “Request a demo” form on brochures or at conference booths.

Best Practices for Creating a QR Code for Your Landing Page

Increase conversions and improve your customers’ brand experience to achieve better results across your campaigns.

Below is a guide on what to do (and what to avoid) to create effective QR codes for landing pages:

Optimize the landing page for mobile users

Verify that the landing page is formatted to cell phone screens, or you will take clients to an unorganized page.
Using a page that is not mobile-friendly

Do not assume that your landing page will look good on a cellphone just because it looks good on a laptop screen.
Track QR code performance

Use dynamic QR codes to monitor scans, locations, helping you optimize your campaign strategies.
Ignoring QR code analytics

Avoid missing out on valuable insights by using static codes without tracking options.
Create a specific landing page to share

Share a specific landing page tailored to the purpose of the QR code, such as signing up for an event or claiming a discount.
Directing users to your homepage

Avoid sending users to a generic homepage, which can confuse them or lead to abandonment.
Place the code where it’s easy to scan

Position the code clearly on materials like posters or counters.
Putting QR codes in low-visibility areas

Do not put QR codes in crowded or hard-to-reach spots.

Optimize landing page QR code campaign conversions

Increase campaign conversions with a landing page QR code that leads to a marketing-focused page. For example, to claim an offer or make a purchase.

Here’s how to use QR codes effectively in your campaigns:

Run “scan to claim” promotions that unlock a discount or bundle page
Example: Place your QR codes on in-store shelf tags to link to “Buy 2, Get 1 free” offers. This allows customers to redeem the deal with a single tap.
Create “scan to register” sign-ups for events or demos
Example: Feature your landing page QR code at your booth to link to a product demo registration form. Then, automatically confirm the booking after submission.
Highlight limited-time launches on a landing page
Example: Print your QR codes on product packaging. You can link customers to a “New Arrivals” page featuring products or collections with a “Shop Now” CTA.
Measure conversions with UTM-tagged landing page links
Example: Include tagged links to track QR scan conversions in Google Analytics and identify successful campaigns.

This approach allows you to test different offers and monitor results. You can then optimize your campaigns based on performance data.

Frequently Asked Questions

Can I update the content of a landing page QR code?

Yes, you can update the landing page URL without changing the code itself.

With this type of code, you have the ability to edit the content or destination whenever you need.
How do people usually use a QR code for a webpage?

Users simply need to scan the landing page QR code using their smartphone’s camera or a scanning app.

Once scanned, the code redirects them to the landing page, where they can view content, fill out forms, or take other actions based on your campaign’s goal.
Is a landing page QR code the same as a URL QR code?

No. A URL QR code directs you to a specific link (like a product page), while a landing page QR code takes you to a campaign-focused page designed for a specific marketing goal. For example, capturing leads and increasing conversions.
Do I need my own website to create a QR code for a landing page?

No. A landing page QR code can take users to a hosted, conversion-optimized page without the need for a full website. This makes it convenient for quick setups, such as promotions or email sign-ups.
Is a landing page QR code the right choice for surveys or online checkouts?

Yes. A landing page QR code can direct users to [pages that include surveys]() or even a checkout for products. This is a simple way to collect responses and increase purchases from anywhere.