QR Codes on Giveaways

QR codes on raffles and giveaways make it easy to engage participants, share exclusive content, and track entries. Add a QR code to your contest material to get more participants!

Increased Content Participation With QR Codes on Giveaways

Adding a QR code to raffle material transforms your promotional items into interactive tools that can drive engagement to your giveaway and your websites and social media profiles.

There are a number of different items you can place your QR code on, such as a branded tote bag, water bottle, or keychain, to share participation rules and get more participants.

Here’s how you can use QR codes to increase participation:

  • Exclusive offers: Use a coupon QR code to provide discount codes, limited-time deals, or loyalty programs.
  • Instant access to digital content: Add a landing page QR code on items to product demos, tutorials, or special messages.
  • Social media engagement: Add a social media QR code to different contest promotional material to encourage users to follow your brand and enter raffles.
  • Real-time updates: Use dynamic QR codes on promotional material to easily update your deals, links, or campaigns.

It’s been proven that giveaways can increase sales, and by adding QR codes to promotional material, your business can maximize its brand exposure and turn a simple gesture into a long-term engagement tool.

Best Ways to Use QR Codes in Giveaways & Promotions

To enjoy all the benefits of QR codes when trying to promote a contest or raffle, it’s key to use them correctly. Below are several ways you can increase their impact:

Track

Track entries and engagement

You can have an easier time keeping track of giveaway participation in real time with a flexible dynamic QR solution. By linking to a unique tracking page, you can see how many people scanned the code, where they were when they scanned it, and how they interacted with your content.

Connect

Connect participants to giveaway rules and details

Make it easy for participants to access important information by linking your QR code to a PDF or even a YouTube page that has a video explaining the giveaway rules, deadlines, and prize details.

This helps to avoid confusion and makes sure that everyone has clear instructions on how to enter.

Participants

Make entering giveaways easier for participants

Simplify the signup process by adding an event QR code to your giveaway promotional materials to let users RSVP in seconds.

Instead of filling out paper forms or navigating complex websites, participants can enter their details instantly and let you know they will be attending.

How To Generate QR Codes for Giveaways and Raffles

Creating a QR code for your giveaway or raffle is quick and simple with QRNow’s QR code generator.

Need a starting point? Check out our guide on how to make a QR code before you begin.

Follow these steps to make a custom QR code that fits your brand and can be easily found on any of your material.

  1. Register your account

    Create an account on QRNow.com to create the type of code that works best for you. By using a dynamic QR code, you can use built-in tracking and customization features to optimize your giveaway campaign easily.

  2. Fill in your QR code details

    Decide where your code will take your users. You can link it to an entry form, giveaway rules, discount page, or any other relevant content.

  3. Tailor your QR code

    Make your QR code match your marketing materials by tailoring its colors, adding your company logo, and selecting a frame that is easy to scan and calls attention to your brand.

  4. Download your QR code

    Once you’re satisfied with the design, download your QR code in a high-resolution format like PNG, JPEG, or SVG to make sure it is easy for users to scan.

  5. Place it on your giveaway design

    Place your code somewhere it can easily be seen on your giveaway items or promotional materials.

    Use a clear call to action, such as "Scan to Enter" or "Claim Your Prize," to encourage participation.

  6. Track and analyze your campaign

    Monitor the performance of your QR code with real-time analytics. See how many people scan the code, where they are scanning from, and what they do once they scan, such as signing up for the raffle.

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How QR Codes Are Used on Giveaway Materials

QR codes can help your business increase brand engagement, capture leads, or drive traffic to your website, videos, and more. Here are examples of how different industries can use QR codes on giveaways effectively.

Retail

Retail and E-commerce

If you run a store or an online shop, QR codes on promotional items like tote bags or water bottles can direct your customers to discount codes, exclusive product release dates, or other types of sign-ups.

Hospitality

Hospitality and tourism

If you’re involved with hotels, airlines, and travel agencies, you can add codes on luggage tags, key cards, or welcome kits.

This way, you can make providing guests with key travel information very simple.

Events

Events and conferences

At trade shows or corporate events, you can add a code to branded merchandise like notebooks or pens to direct your attendees to information related to speaker schedules, digital brochures, or networking opportunities.

FAQs About QR Codes on Giveaways

Still have some questions about how to get the most out of adding QR codes to contest promotional material? Check out answers to some common questions below.

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