QR Code analytics features for data-driven insights
Using QR code analytics can help you make informed business decisions. QRNow’s QR code generator offers insights into scan frequency, user demographics, and more, making sure you stay ahead with actionable data, whether you're monitoring campaigns or analyzing menu views.
Find out how to boost your strategies with detailed reports that help you understand customer behavior and optimize engagement.
Benefits of QR Code Analytics
QR code analytics transform your marketing by providing actionable insights that help improve strategy and drive results. Here’s how:
-
Targeted marketing
Analytics help you understand user demographics to tailor campaigns and content to your audience’s preferences.
-
Real-time feedback
You can access instant scan data to adjust strategies on the fly and capitalize on emerging trends.
-
Optimize campaign timing
Time-based data can be used to identify peak engagement periods, ensuring your promotions hit at the right moment.
-
Track performance
Monitoring total and unique scans allows you to evaluate campaign reach and user behavior.
-
Global insights
With visibility into geographic scan data, you can discover new markets effectively.
By taking advantage of QR code analytics, you create a data-driven system to fine-tune campaigns, engage audiences more effectively, and maximize your return on investment.
These analytics features are only possible with dynamic QR codes. Find out the differences between static and dynamic QR codes
How To Use QRNow’s QR Code Tracker
To get started tracking your business’s QR code data in your dashboard on QRNow, there are a number of simple steps.
-
Log in to your account
Sign in to your account on QRNow and head to your dashboard to view and manage your QR codes.
-
Select the QR code you want to track
Choose the dynamic QR code that you want to monitor and access its scan analytics.
-
View your code’s results
Find the data of your chosen code to see how many people have scanned the code and from where to improve your QR code marketing.
Connect external QR code trackers to your dashboard
If you are using other QR code trackers, you can connect them directly to your dashboard with our Stats function. With the stats you get from other tools that are directly for deeper insights, simply add IDs from other tools like:
- Google Analytics 4 Tracking
- Facebook Pixel
- Google Tag Manager
Enter these in the analytics section to link your QR code data with your preferred tracking platform.
What QR Code Tracking Analytics You Should Follow
Once you are in the analytics section, you can get the following important data:
-
Real-time metrics
Monitor total scans, showing all interactions and unique scans, which indicate distinct users. Metrics are updated in real time to provide instant feedback on performance.
-
Scans over time
Visualize trends with monthly, daily, and hourly data to pinpoint when engagement peaks.
-
Geographic data
Discover scan activity by country, city, or region, helping you target specific markets or demographics.
-
Scans per device
Identify operating systems like Android, iOS, or Windows, letting you tailor campaigns for your audience’s preferences
-
Customizable reports
Export data as PNG, JPEG, or WebP files to download, share, and analyze quickly across teams.
How To Update Your QR Codes for Any Format
Choosing the right format for your QR code is just the beginning. With QRNow, you can edit your codes to make sure they remain effective. Here’s how you can update your code:
-
Customize the style
Select colors and unique styles to optimize readability and make your QR codes visually appealing.
-
Choose a frame
Select from categories like "Community," "Food & Menu," "Events," and more to find a frame that best fits your marketing strategy.
-
Add your business’s logo
Upload your brand’s logo to place it in the center of the QR code, strengthening brand recognition.
Our tool allows you to keep your QR codes on point while taking full advantage of the benefits of the chosen format.
FAQs
Can a QR code be tracked? Toggle faqs
Yes, a QR code can be tracked if it’s a dynamic QR code and connected to a tracking system like our generator’s dashboard.
With a dynamic code, you’ll be able to see data like scan counts, time of scan, location of scan, and the device used.
If you generate a static QR code, on the other hand, you cannot track or edit it once it’s printed.
How much does a trackable QR code cost? Toggle faqs
The cost of a trackable QR code varies depending on the QR code generator. With QRNow there are several plans available that allow you to create unlimited dynamic QR codes and track or edit them at any time.
Can I track a package with a QR code? Toggle faqs
By using a dynamic QR code on your product’s packaging, you can access scan analytics such as total scans, locations, devices, and timeframes.
These insights allow your business to better understand engagement and performance in real time without having to reprint the code if you edit the QR’s link or file.
Can you track who scans a QR code? Toggle faqs
You cannot access personal details unless users give explicit consent. With a dynamic QR code, you can track general information like location, device type, and time of scan, but not personal details.
QR tracking tools don’t identify individuals unless integrated with systems that collect user data with consent.
