What’s the Difference Between Static and Dynamic QRs?
While both static and dynamic QR codes can be scanned in the same way, what happens behind the scenes is very different. Here’s a breakdown of what each one can and cannot do.
Static QR Codes: Key details
Static QR codes are best for permanent links or one-time use:
- Cannot be edited once created
- Do not support analytics or tracking
- Simple to generate and distribute
Dynamic QR Codes: Key details
Dynamic QRs are ideal for marketing campaigns or rotating content:
- Editable destination, even after printing
- Track scan data like location, time, and device type
- Can be used to assess campaign engagement and success
Do Static and Dynamic QRs Scan In The Same Way?
From the user’s perspective, scanning works exactly the same when using static and dynamic codes. Your code can be scanned with Android, iOS, or a third-party QR app, to launch the linked content instantly.
Behind the scenes, a key difference is in how the link behaves. A static QR code takes users directly to the URL embedded in the code, while a dynamic QR code routes the scan through a redirect server, allowing you to track, edit, or update the destination later.
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Choosing Between a Static and a Dynamic Code
Not every business use case requires the additional features of a dynamic QR. In fact, in certain instances, a static QR code might be a wiser choice.
Here’s a simple guide to help you decide which type of QR code to use depending on your needs:
Opt for a static code when:
- The content won’t change, like product info or a homepage
- Reliable scan-to-link action is the priority
- You don’t need scan analytics
- You want a one-time setup
Opt for a dynamic code when:
- You need to track performance metrics
- You might want to change the linked content later
- The code will be used across multiple campaigns
- You want to run A/B tests or offer personalized marketing
Static QR code vs. Dynamic QR code: Advantages and best uses
Both static and dynamic QR codes can be used effectively across large-scale business applications.
In 2025, 57% of companies report that they’re increasing their investment in QR codes. To avoid being left behind, it’s crucial that businesses across all industries become specialists in using QRs to best effect.
Here’s a look at the best ways to use static and dynamic codes:
|
Use Case |
Best QR Option |
Why |
|---|---|---|
| Product packaging | Static | Most suitable for permanent content, like a homepage, review site, or product details. The user journey needs no updates. |
| Billboard ads | Dynamic | Lets you track scan behavior and engagement. Update linked content and CTAs over time for new campaigns. |
| Business cards | Static | Links to a company contact page, individual professional profiles, or fixed contact info. Simple, reliable, and cost-effective. |
| In-store signage | Dynamic | Enables flexibility without reprinting. Update content as needed, without needing to redesign point-of-sale signage. |
| Corporate event invites | Dynamic | Allows event info to be updated after printing or sharing. Change the content to on-the-day info, or feedback forms post-event. |
FAQs
Which QR code is better: Static or dynamic? Toggle faqs
The best type of QR depends on your use case. If you’re running a campaign that may change and need the option to edit your code, or get scan analytics, dynamic is better.
Alternatively, if you just need a permanent link and no tracking, go with a static code.
How can you tell if a QR code is static or dynamic? Toggle faqs
At a glance, it’s not always possible to tell. Both static and dynamic codes look and scan the same.
If the link opens instantly and takes you straight to the final content, it’s likely a static code. However, if there’s a quick redirect or the URL includes a tracking domain, it’s probably dynamic.
Can you reuse a static QR code? Toggle faqs
Static QR codes cannot be edited once created. That means that if the URL you’re linking to is taken down, the code will no longer work effectively. Similarly, if the content you want to link to changes, you’ll need to create a new QR code.
Can I convert a dynamic QR code to static? Toggle faqs
No, it’s not possible to convert a dynamic QR code to static, or vice versa. A dynamic QR code involves server-side redirection, while static codes are hard-coded with a fixed URL. However, you can create a new static version using the same final link or content.
Should I make my QR code business card static or dynamic? Toggle faqs
For most use cases, a static QR code will work best for your team’s business cards. If you're linking to a permanent contact page, company inquiry form, or LinkedIn profile, static keeps things simple.
However, if you plan to change what the code links to, like sales campaigns or booking calendars, dynamic codes offer more flexibility.
