QR Codes on Billboards

Billboards with QR codes can take hundreds of people to your website, social media pages, and more. Add a custom QR code on a billboard to increase engagement with your brand!

Why QR Codes are Changing Outdoor Advertising

Ever think about using a billboard to promote your product and business? Not only can you use a billboard, but you can also turn it digital.

By adding a QR code to a billboard advertisement, you can combine this traditional advertising tool with an interactive experience. This combination offers several advantages:​

  • Capturing attention: A well-designed billboard featuring a QR code draws the eye, especially when paired with a clear call-to-action or incentives like discounts.
  • Both offline and online marketing: URL QR codes on a billboard can connect physical advertisements to your website.
  • Content Flexibility: Need to update your website or information? No problem. You can update the linked content without altering the billboard with a dynamic QR code.
  • More interaction: Billboards are seen by hundreds of people a day, and your QR code can instantly take them to your website, social media pages, and more.

Ways Businesses Can Use QR Codes on Billboards

Billboards are a fantastic advertising tool for businesses, and adding a QR code to one can be hugely beneficial.

Below are several ways your company can benefit from adding QR codes to their outdoor advertising.

track-billboard

Track the ROI of your billboard campaigns in real time

With a dynamic QR code, your business will be able to track scans and interactions. This helps you measure how effective your billboard placements are and if you need to make changes.

By analyzing scan data, you can see how many people engage with the ad, when they scan, and what actions they take after scanning.

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Compare billboard performance across different locations

Using codes for billboards in different areas can help your businesses quickly compare performance across locations. This helps identify which areas drive the most engagement and lets you optimize future ad placements.

reduce-printing-cost

Reduce printing costs with QR codes on billboards

Traditional billboards require costly reprints for updates. If you need to make any changes, a dynamic QR code allows you to change the linked content at any time. This will help you avoid the need for physical replacements while keeping your information relevant.

Try out your first QR code now.

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Step by Step: How to Design an Effective QR Code Billboard

With QRNow’s QR code generator, it’s simple to create your custom code. Need help getting started? Check out our guide on how to generate a QR code

Follow these steps to design an effective QR code for a billboard that captures attention and drives results.

  1. Register your account

    Sign up for our QR code generator to create a QR code that can be updated even after printing. With real-time tracking and customization features, you can optimize your billboard campaign with ease.

  2. Fill in your details

    Decide what action you want users to take when they scan your QR code. You can link it to a website, special offer, store locator, video, or any other relevant content that enhances engagement.

  3. Create a unique code

    Make your QR code visually appealing and easy to recognize. Adapt the colors to your business, add your logo, and choose a frame that matches your billboard design while keeping the code easy to scan.

  4. Download

    Once you're satisfied with the design, download your QR code in a high-quality format, such as PNG, JPEG, or SVG. This makes sure the code is clear, even when displayed on a large-scale billboard.

  5. Place your QR code on a billboard

    Place the QR code in a visible location on your billboard with a strong call to action, such as “Scan for Exclusive Offers” or “Find Out More.” Test the QR code before finalizing the design to ensure it works smoothly across different devices.

  6. Analyze the Results of Your Campaign

    Monitor scan data in real time to track user engagement. By analyzing the number of scans, locations, and peak times, you can optimize future billboard placements and content updates for better results.

Real-Life Examples of QR Code Billboards That Work

Your business can use QR codes on billboards in different ways to connect with customers instantly, regardless of your sector.

Below are a few examples of how various industries can make the most of QR code billboards.

retail

Retail

If you run a store or an online business, placing a QR code on a billboard can direct customers to your website, product catalogs, or exclusive discounts.

With a quick scan, the code can lead shoppers to a sale, new arrivals, or even a loyalty program sign up.

restaurants-and-dining

Restaurants and dining establishments

Businesses in the dining sector can use QR codes on billboards to share digital menus, reservation links, or promotions.

A QR code on a billboard on a busy street or train station can drive foot traffic by showing daily specials or directing people to order online.

real-estate-agencies

Real estate agencies

If you own a real estate agency, you can use codes to provide property listings, virtual tours, and your company’s contact details.

A billboard with a QR code linking to a listing page or video tour makes it easier for potential buyers to explore properties without needing to visit in person.

QR code on Billboard FAQs

If you still have some doubts about using QR codes on a billboard, review some answers to common questions below.

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