Industry Trends

• Data Matrix vs. QR Codes

  

  8 min read Industry Trends

  Data Matrix vs. QR Codes

  Data Matrix or QR Code: What’s the Difference? Data Matrix codes and QR codes are both 2D barcodes. However, they’re built for completely different purposes. While a QR code is familiar for linking users to websites and media content, a Data Matrix code is primarily used for compact, high-dens...

  

  Nicholas Nabakwe

  July 21, 2026

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• Barcodes Are Changing: Get Ready for the Biggest Shift in Retail for 50 Years

  

  6 min read Industry Trends

  Barcodes Are Changing: Get Ready for the Biggest Shift in Retail for 50 Years

  Key Points: ‘GS1 Sunrise 27’ heralds the widespread adoption of 2D barcodes on retail products 2D barcodes increase visibility throughout the supply chain The transition is already live in 48 countries, touching 88% of global GDP and trillions o...

  

  Nicholas Nabakwe

  May 5, 2026

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• QR Code vs 2D Barcode

  

  6 min read Industry Trends

  QR Code vs 2D Barcode

  What's the Difference Between QRs and Barcodes? A QR is part of the broader 2D barcode family, but its structure and flexibility allow it to store different data formats and support interactivity. Barcodes have been central to product identification for decades, especially the 1D linear barcod...

  

  Nicholas Nabakwe

  April 20, 2026

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• QR Codes Examples in Marketing: Real Campaigns That Worked

  

  5 min read Industry Trends

  QR Codes Examples in Marketing: Real Campaigns That Worked

  What Makes a Great QR Code Campaign? A successful campaign is easy to use, grabs people’s attention, and is guided by real data. To make your QR code campaign work well, make sure it follows these important points: Smooth accessibility on all devices and operat...

  

  Nicholas Nabakwe

  February 6, 2026

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• QR Codes for Loyalty Programs and Customer Rewards

  

  5 min read Industry Trends

  QR Codes for Loyalty Programs and Customer Rewards

  Using QR Technology for Rewards and Points Programs Physical loyalty cards are quickly being replaced by digital reward systems that are easier to manage and update. Businesses can now connect rewards directly to customers’ smartphones, removing the need for reprints or manual tracking. With dy...

  

  Nicholas Nabakwe

  November 13, 2025

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• Static vs. Dynamic QR Codes: Tracking, Analytics and Flexibility

  

  7 min read Industry Trends

  Static vs. Dynamic QR Codes: Tracking, Analytics and Flexibility

  What Are Static QR Codes? Static QR codes are codes that have content which is permanent, such as a website URL, contact details, SMS texts, and more. These codes are best for permanent links or one-time use. Some of a static QR code’s key characteristics include:...

  

  Nicholas Nabakwe

  October 30, 2025

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