Does a QR Code Expire? A Guide to Choosing Codes That Will Last

QR codes are extremely useful for marketing your products and services or to share important contact information, but you may be asking yourself, “How long do QR codes last?

If you’re sharing links in print, using them in packaging, or launching long-term campaigns, you need to know how long your QR code will be good for.

Keep reading to find out if QR codes are permanent, which codes can work, and the type of long-term codes you can create with our user-friendly QR code generator.

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QRNow Expert Team

Updated

November 26, 2025

6 min read Best Practices
Does a QR Code Expire

How Long Does a QR Code Last?

The lifespan of a QR code depends on whether it’s a static or a dynamic QR code with editable features

Static QR codes are fixed and made for a URL and information that will not change, so they do not expire and are permanent.

Dynamic QR codes, on the other hand, redirect users to a short URL and can be updated, and in certain cases can expire or become invalid.

Here’s a quick breakdown of the key differences between each type, including what they work best for, and how QR code data is encoded and stored:

Static QR codes

Dynamic QR codes

Store data directly Store a short URL that redirects to the final destination
Cannot be changed once generated You can update the URL at any time
No tracking or analytics Track scans, location, devices, and more
Best for permanent info like emails or contact details Best for marketing, campaigns, or content you may update

What Makes a QR Code Inactive?

When a QR code becomes inactive, it’s not because the code has actually expired. In most cases, the problem lies with the destination URL or how the code is managed.

A QR code is simply a visual container for data: its pattern of black‑and‑white (or color) modules encodes information through a specific QR code generation process that uses data encoding and error correction.

As long as the structure of the QR code symbol is still readable, and the linked content remains accessible, the code itself does not “expire.”

Static QR codes work unless the link or code breaks

A static QR code will not expire or become inactive unless the destination it links to is unavailable. This can happen:

  • If your URL changes
  • If your web page is deleted
  • If your entire site goes offline

Physical damage can also affect a QR code’s performance. If a code on printed materials, such as posters, gets ripped or scratched, smartphone cameras might have trouble scanning it.

Dynamic QR codes require ongoing maintenance

A dynamic QR code does not store the destination URL directly. Instead, it uses your QR platform to manage where the code directs users.

This setup allows you to change the destination at any time without reprinting. However, the code can stop working if certain conditions are not met. For example:

  • If your account is inactive
  • If your subscription ends

Scan limits are another factor. Some QR code platforms cap the number of scans per month, which can cause dynamic codes to stop working once the limit is reached.

With QRNow, every PRO plan offers dynamic codes with unlimited scans. This means your codes stay fully active no matter how many people scan them.

Examples of Permanent or Long-Term Uses of QR Codes for Businesses

Dynamic codes offer you more in terms of long-term use and flexibility.

However, if you want to use a static code, there are some uses for them as well. Here are some examples to give you an idea of what to use your QR code for:

Best uses for long-term static QR codes

You can take advantage of creating a static code when the content is permanent and unlikely to change, such as in.

  • Business cards: Link to your LinkedIn profile or digital vCard, if you don’t expect to change it.
  • Printed manuals: Use a PDF QR code to connect to a file, such as a manual.
  • Storefront signage: Show store hours or a direct link to a non-changing contact page.

Best uses for long-term dynamic QR codes

“Do dynamic QR codes expire?”, you might be wondering. These types offer you much more even if they expire at some point. You should use them when the content might change, or you want more control. Here are some examples:

  • Videos and pages: Link to instructional videos or registration pages that may be updated later.
  • Campaigns: Redirect to seasonal offers, updated promotions, or landing pages that change over time.
  • Event codes: Create dynamic event QR codes and update agendas when needed, locations, or contact info after printing.

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Top Tips for Making Sure Your Codes Work Long-Term

There are a number of things you can do to help make sure your code works long-term. To avoid broken links or expired codes, follow these tips:

Choose the right type of code

If you want to use a static QR code, generate one for links that won’t change, like a permanent contact page.

For other uses, take advantage of dynamic QR codes for any links or material that will need content changes or if you want tracking features.

Keep your dynamic codes active

Most dynamic QR codes depend on a subscription. If your subscription ends, the code may stop working. Make sure your plan stays active.

Check linked content regularly

It’s important to make certain the information, such as a URL or file, in your QR code is up-to-date.

Even static codes can become invalid if the destination page is deleted or moved. Set a reminder to check the links every few months.

Use stable URLs

If you decide to create a static code, it’s critical that you choose a URL that won’t change. Avoid linking to pages that you may need to update or delete. 

You can create a static code for free, but if you need to make an update, you will need to create a brand-new code.

FAQs About Keeping QR Codes Active

Do QR codes lose quality when resized?

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QR codes remain readable if their structure is clear. You can scale a QR code up or down, but shrinking or enlarging it too much can make the pattern unreadable. Make sure to export in high-resolution PNG or vector formats to avoid blurry or compressed edges.

Can QR codes handle large amounts of data?

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Yes. The data capacity of QR codes is high. However, adding more information makes the pattern denser and can make scanning more difficult. For very long URLs or complex content, a dynamic QR code is usually better, since it only encodes a short redirect URL.

What can I do if a QR code becomes inactive?

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First, confirm the destination URL is valid and your dynamic QR subscription is active. Updating the link or renewing the plan usually restores functionality. In some cases, you might need to reactivate or reprint the code.

Is it possible to extend the lifespan of a QR code?

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You can maintain a QR code’s long-term reliability by using stable URLs that will not be moved or deleted. It’s also important to protect printed codes from physical damage or, if possible, use a dynamic QR service with unlimited scans.

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The QRNOW team is a group of marketers, designers, and tech specialists dedicated to helping businesses grow through smart, reliable QR code solutions. We combine hands-on experience with real-world insights to deliver content that works.

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