How Long Does a QR Code Last?
The lifespan of a QR code depends on whether it’s a static or a dynamic QR code with editable features
Static QR codes are fixed and made for a URL and information that will not change, so they do not expire and are permanent.
Dynamic QR codes, on the other hand, redirect users to a short URL and can be updated, and in certain cases can expire or become invalid.
Here’s a quick breakdown of the key differences between each type, including which details do not expire or can be changed and what they work best for:
|
Static QR codes |
Dynamic QR codes |
|---|---|
| Do not expire unless the content is moved or deleted | Can expire if conditions (subscriptions, limits, etc.) end |
| Store data directly | Store a short URL that redirects to the final destination |
| Cannot be changed once generated | You can update the URL at any time |
| No tracking or analytics | Track scans, location, devices, and more |
| Best for permanent info like emails or contact details | Best for marketing, campaigns, or content you may update |
Examples of Permanent or Long Term Uses of QR Codes for Businesses
Dynamic codes offer you more in terms of long-term use and flexibility.
However, if you want to use a static code, there are some uses for them as well. Here are some examples to give you an idea of what to use your QR code for:
Best uses for long-term static QR codes
You can take advantage of creating a static code when the content is permanent and unlikely to change, such as in.
- Business cards: Link to your LinkedIn profile or digital vCard, if you don’t expect to change it.
- Printed manuals: Use a PDF QR code to connect to a file, such as a manual.
- Storefront signage: Show store hours or a direct link to a non-changing contact page.
Best uses for long-term dynamic QR codes
“Do dynamic QR codes expire?”, you might be wondering. These types offer you much more even if they expire at some point. You should use them when the content might change, or you want more control. Here are some examples:
- Videos and pages: Link to instructional videos or registration pages that may be updated later.
- Campaigns: Redirect to seasonal offers, updated promotions, or landing pages that change over time.
- Event codes: Create dynamic event QR codes and update agendas when needed, locations, or contact info after printing.
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Top Tips for Making Sure Your Codes Work Long-Term
There are a number of things you can do to help make sure your code works long-term. To avoid broken links or expired codes, follow these tips:
Choose the right type of code
If you want to use a static QR code, generate one for links that won’t change, like a permanent contact page.
For other uses, take advantage of dynamic QR codes for any links or material that will need content changes or if you want tracking features.
Keep your dynamic codes active
Most dynamic QR codes depend on a subscription. If your subscription ends, the code may stop working. Make sure your plan stays active.
Check linked content regularly
It’s important to make certain the information, such as a URL or file, in your QR code is up-to-date.
Even static codes can become invalid if the destination page is deleted or moved. Set a reminder to check the links every few months.
Use stable URLs
If you decide to create a static code, it’s critical that you choose a URL that won’t change. Avoid linking to pages that you may need to update or delete.
You can create a static code for free, but if you need to make an update, you will need to create a brand-new code.
Final Tips
Selecting the right type of QR code can help you create a long-lasting link to your marketing campaign, contact details, and other important information. Simply, keep in mind that:
Static codes do not expire, but cannot be updated, and dynamic codes can expire if certain information changes. If you want a permanent code for a URL or information that will never change, a static code can be useful. Dynamic codes are better for any link or file that may need to be updated or changed.
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